When Contour Design needed to promote their innovative ergonomic keyboards, they turned to NewsWatch to help them. The NewsWatch team then put together a product review segment for Countour. This review was broadcast to approximately 96 million households in over 200 U.S. markets. The online NewsWatch campaign also received 697,924 views.
After working with NewsWatch, sales of Contour’s “Ultimate Workstation” rose tremendously. Bret Hudson, Contour’s Product Marketing Manager, gave credit to the NewsWatch campaign. He reported sales of the ‘Ultimate Workstation’ increased notably after the NewsWatch review. He said Countour was very impressed with the quality of the NewsWatch video. “We really appreciate the overall quality of the video that was produced and we have seen a very positive response in our sales of our workstations from it. Thank you!”
NewsWatch was founded in 1990 and is now a weekly TV show which has won several broadcasting awards. The show follows a news magazine type format with hosts introducing segments on a number of topics including consumer product reviews (both editorial and sponsored), current news segments, and celebrity interviews. The show has a particular focus on tech and app reviews and often features innovative new products and companies.
NewsWatch is usually broadcast during morning news hours on the AMC network, Ion Television affiliates, and a selection of local independent stations. Along with producing a TV show, NewsWatch has a YouTube channel with over 4 million viewers and is also connected to social media through Vimeo, Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram, Pinterest and the NewsWatch Blog.
Jason Hope is one of the most reputed businessmen, investor, entrepreneur, philanthropist, and a futurist, who also writes frequently on the latest technology. Recently, Jason Hope shared his views on the power of “Internet of Things” technology, which he believes would be the only way going forward in the future. Jason Hope believes that Internet of Things would replace the smart technology used widely today, as Internet of Things helps with increasing the applications and uses of technology in an integrated fashion across various platforms, devices, appliances, and gadgets.
Jason Hopes says that as an example, the Internet of Things would help with reducing the traffic and congestion on the road by sharing data about traffic in real time. It would also encourage people to reduce the times they use private transport and shift their focus to using public conveyance more often. The internet of things would help share information about the public transportation in real time with the public, which would help people schedule their travel accurately and accordingly.
Want to learn more about Jason Hope? Click here.
Jason Hope is a futurist who firmly feels that the technology has the power to change the future and continues to invest in various start-ups and enterprises that are researching and developing technology that has the potential to change the future. Jason Hope did his graduation from the Arizona State University and Masters in Business Administration from W.P. Carey School of Business. He is also the owner of Jason Hope Business Consulting, which is a firm he founded that helps businesses with their business development and creating strategies that help revenue generation.
Read more on Ideamensch.com.