Fitness and Athletics are both making their way to the top of nearly everyone’s priority list. Staying in shape and living a healthier lifestyle can be difficult enough. Fortunately, there are fitness lovers who understand this and have dedicated themselves to making the transition into a fit lifestyle more simple and fun.
Actress and fitness guru Kate Hudson is well known for her love for athletics. Often sharing her work out routines and recipes with fans and followers, she has quickly established herself as a leader in the fitness industry. Using her passion for fitness as motivation, Hudson partnered with entrepreneurs Adam Goldenberg and Don Ressler to change the game of athletic wear. The trio launched the now popular athletic wear brand, Fabletics on October 1, 2013. Offering fitness fans a new way to sweat, customers enjoy a subscription based online shopping experience, with outfits handpicked for them by a personal stylist each month.
Since their 2013 launch, Fabletics has seen growth by more than 200% and has one million subscribed customers. Corporate Marketing Officer of TechStyle Fashion Group, Shawn Gold believes that much of the brand’s success is due to the acknowledgment of customer reviews. In a word that thrives off technology, maintaining a good online reputation is crucial. People often search for online reviews from other customers, to help them make a purchasing decision. Negative reviews can greatly decrease traffic and the potential for new customers. By listening to their current customers, Fabletics has improved the overall quality of products and services offered. Keeping their current customers happy helps increase new customer acquisition in this competitive industry.
While Hudson admits that she hear is with the arts, she also acknowledges her accomplishments as a businesswoman. Since the start of Fabletics, she has been committed to delivering the most unique, high-quality products to her customers. As an actress with no previous business experience, Hudson experienced many setbacks and hurdles during the launch phase, but she and her team persevered. When faced with negative feedback, they went back to the drawing board and found solutions to their problems. They made significant changes to their customer service department and developed a new and improved data system to better manage inventory. In less than two years, Fabetics had earned the trust and business of what is now more than one million subscribers. Their tremendous growth and ability to connect with customers have made them one of the most successful e-commerce retailers worldwide.