Discovering Doe Deere
In the cosmetics industry, it can be hard to find unique styles and statements made with color. When Doe Deere first came to America in 2008, she had aspirations to become a musician but her love of color soon took over her ambitions and she knew she wanted to change the face of cosmetics. In 2008, it was a time when color was rare to find. The style was to look all natural- beiges, pinks and nudes were what everyone was after. When Doe decided the palette just didn’t work for her or her need to self express, she decided to come up with some shades of her own.
The Road to Success
Doe Deere was on a mission to create colors of the most unique kinds and that is exactly what she did. She started out buy selling her small collection through an eBay store, but soon had to reconfigure her business plans when her products became an overnight success. Doe’s entrepreneurial drive was always there- she was always destined to find her own way whether it was through her pursuing the music career, or through her passion for cosmetics. As a teen, she sold hand made temporary tattoos and found great success in that small creative business plan as well. Though she never dreamed her company, Lime Crime, would take off like it did, she is thrilled to know that dreams really do come true and pursuing your passion can sometimes find you the success you need.
Doe Deere always finds inspiration in her fans, or as she calls them, “unicorns.” It takes a special kind of person to want to express themselves with vivid bold color, which is how she came up with the nickname. Doe strives to be the role model women need to pursue their passions. She is the face of Lime crime, and always models off her new colors and cosmetics. Doe uses social media as an outlet to connect with her fans and use them for inspiration in creating new shades and products for her line. She is a firm believer in the fact that makeup is a huge form of self expression and it’s important for women to feel confident in expressing themselves with it.
Running An Empire
Doe’s overnight success company is run respectably, never being tested on animals and by using mostly natural ingredients. You can find Doe in the lab, more often than not. She is not afraid to get her hands dirty and really involve herself in the cosmetic creating process. This fall, you can find her new line of colors in your favorite lipsticks and eye shadows. You will be happy to see beautiful mauves and holds, oranges and greens and so much more. It’s time to add a little color in your makeup palette, so make sure to check out the fabulous Lime Crime line.