Doe Deere is one of the most inspiring female entrepreneurs in the cosmetics industry today. Hailing from Russia, Deere founded her cosmetics company, Lime Crime, in 2008. The makeup line, which started with a wild array of bright lipsticks, was inspired by Deere’s budding EBay clothing business. Deere says she is inspired by unicorns, an animal she says was born different. Drawing from her spunky inspiration, she has named her fans unicorns, and the title has stuck.
Most of the Lime Crime products are designed with color in mind. There is nothing off limits. Deere looks to inspire men and women of all ages to jump out of their comfort zone and add a creative flair to their lives. Her product line is very inspiring and also cruelty-free. When Deere founded the brand she was committed to cruelty-free cosmetics, a rarity in today’s industry. She has also always been committed to providing her fans with a variety of vegan options. Then, in 2012, the entire line became vegan.
In an interview with Galore Magazine, Deere recalls her earliest experiences with makeup. For her, it seems, makeup has always been a way to experiment and set oneself free. She says she was not always very good with makeup, but has always allowed herself creative license. It seems like that is the key to her happiness and success.
Lime Crime products are only available online. Though most consumers do shopping online, Deere says that the internet can sometimes stand in the way. Of course, even free-spirited makeup queens like Deere are not free from the ugly internet trolls. Still, there doesn’t seem to be anything standing in Deere’s way. She is an inspired woman.
While Deere’s company has grown significantly since its start a few years ago, she still serves as CEO and owner and oversees the production of all her products. She is passionate about fashion and cosmetics and has a very active Instagram page that shows no signs of slowing.
Compared to competitors, Deere offers a superior product for a reasonable cost. Her website boasts tons of fun bundles. If you are in need of a wide array of metallic lip glosses, flamingo colored glitter eye foil, or a yolk colored lipstick, Lime Crime is the place to be. There is no doubt you will draw attention with the incredibly fun tints that Deere has put together.
While there is a lot of fun involved in the Lime Crime cosmetic brand, there is no doubt that Deere is a serious entrepreneur. A company could not simply grow to this side without one. She understands the market and is willing to take risks to provide eager customers with products that she herself is willing to use. Even underneath that wild shade of lipstick, Doe Deere deserves your attention for being the fearless female entrepreneur she is.