In a recent article published in Bustle, beauty blogger, Emily McClure set out to thoroughly examine the claims of an all-purpose shampoo. The product being examined was Wen hair by Chaz Dean, and its claims seemed too good to be true. McClure set out to test the claims of Wen by Chaz and devoted an entire week to using the product and testing the results against the claims.
McClure started out with a photo showing her stepping off the plane from a weekend away from home; anyone traveling knows that this is not the best time for any photo. But McClure was not self-conscious and offered to readers and viewers this before photo. Her essay continues with photos of the amount of product recommended and the amount she used during the week. She admits that her hair type, thin, is the hardest to manage, and she chose a version recommended for thin hair.
Anyone considering purchasing WEN hair product should read the entire Bustle article here: Your text to link…
With the advent of social media like Twitter and the internet, manufacturers can no longer rely on advertising to deliver the optimum results. Today many consumers purchase items online and with this form of purchasing the recommendations of past purchasers are available for examination. No longer does a brand name mean the product will outperform a generic product, and sometimes those recommendations gained online will sway buyers away from the larger, more heavily advertised brand.
What McClure has done for consumers is almost a public service. She has taken on an industry giant and is willing to use herself as a test subject for the product.
How did it turn out? Actually, her results were mixed, but she sees the benefits of the product and will continue to use it. Visit the website wenhaircare.com.
Need Wen hair: http://www.guthy-renker.com/products/beauty/wen-haircare/