Any company can face a backlash over a product or service. It’s not the bad review that matters so much. It’s the way the company handles the problem. Remember, image is everything, even when cleaning up a potential problem with a customer. One of the companies who has this all down to a science is White Shark Media.
White Shark Media is an image and product company. They are no strange to how image effects the way a person perceives someone or something. White Shark Media has built their brand and name on helping others clean up their act. White Shark Media has helped out everyone from a car shop in Florida to furniture store in California. White Shark has also helped out an E-Commerce store and a painting store in Canada. Whatever is needed for the image, White Shark helps to put the dream out there.
What happens when the dream hits close to home, and some reviews try to destroy the image behind that dream?
Well, White Shark has a series of things they do to help with damage control.
1)They look at the cause of the complaint.
2)They look at the validity behind the expression of anger or frustration.
3)They also look at how frequent the customer asks for their help, and whether or not they are standing on solid ground.
Image is everything these days. Unfortunately, when you sell images to others, you also get the bulk of the complaints too. You get put up on a level that others do not. Most feel that if you do this for a living, than you should no what not to do – read more: Georgia Web Marketer | White Shark Media Inc. on Atlanta.
Is there a way that the good reviews can be shown as an example to help save the image of the company? Yes and you can read more: White Shark Media Reviews – Glassdoor
Good question. Actually, yes there is. Many times a company like White Shark will put the good reviews up as an example of 90% of their work. Not all companies like White Shark are going to have 100% happy days. Everyone makes mistakes. Unfortunately, we live in a very unforgiving culture (Learn more about White Shark Media Review/Complaints: https://www.youtube.com/watch?v=Wl25VsoZ6Kw). Which is why the good reviews do help.
The good reviews help to show clients that White Shark is still the leading example, in spite of some bad reviews. The important thing for a company like White Shark is not to get caught up in the bitterness of some of the bad reviews. Look it as a learning experience and move forward.
If White Shark shows others they won’t be dragged down by what others say, they will maintain their leadership in the field. This is all part of the image machine, even for those who help promote it. Find the truth in what others have to say and apply it positively to the image. If your company is going to be at the top of its field in the image business, just like White Shark, than you need to be the example you set for everyone else you help out.
Learn more about White Shark Media Review/Complaints: http://www.podnutz.com/forums/viewtopic.php?f=20&t=9816